What’s the Best Time of Year to Sell in San Diego? The Data Might Surprise You

When it comes to real estate, timing can influence everything from your final sale price to how quickly your home goes under contract. In San Diego, where the weather is sunny year-round, you might think seasonality doesn’t matter—but the numbers tell a different story. Recent housing data reveals clear trends about when sellers can expect the best results. Surprisingly, the most profitable season isn’t always what you’d expect. Let’s break down the best time of year to sell your San Diego home based on market performance and buyer behavior.

• Early Spring: The Underrated Power Season

• Summer: More Buyers, More Competition

• Fall: A Second Chance for Savvy Sellers

Early Spring: The Underrated Power Season

According to Zillow’s 2024 report, homes listed between February and April in San Diego sold for up to 2.7% more compared to those listed later in the year [Zillow]. This early window is often overlooked, yet it offers a powerful advantage—low inventory and high buyer motivation. Many buyers are eager to make moves before summer, particularly those relocating for jobs or adjusting ahead of the next school year. With fewer homes on the market, sellers face less competition, giving well-prepared listings the opportunity to attract multiple offers. Homes also tend to sell faster in Q1, as serious buyers are actively searching. And while most people wait for traditional “spring selling season,” in San Diego, the smart money starts early. Listing in late winter or early spring can put you ahead of the curve—and in front of more serious, qualified buyers.me value of $1,301,388, limiting options to small condos or units in less desirable locations.

Summer: More Buyers, More Competition

Summer may seem like the best time to sell, and in many ways, it is the busiest season. June and July attract a flood of buyers, especially families looking to move before the new school year begins. However, this surge in demand is matched by an increase in listings, leading to more competition for seller attention. Redfin data shows that San Diego homes listed in summer months often stay on the market longer and may require price reductions if they don’t stand out [Redfin]. The good news? Well-staged homes in desirable neighborhoods can still thrive during this time. But sellers should prepare for more showings, longer listing periods, and the need for strategic marketing. If your home isn’t move-in ready or priced aggressively, it risks getting lost in the seasonal flood of options.

Fall: A Second Chance for Savvy Sellers

While fall tends to be slower, it still presents opportunity—especially for sellers who missed the spring or summer windows. September and early October see a brief resurgence in buyer activity, particularly from those who didn’t secure a home earlier or who don’t follow the school-year calendar. San Diego’s coastal climate helps sustain year-round interest, especially in retirement communities and second-home markets. However, by November, the pace noticeably slows. Realtor.com’s 2023 housing report noted that homes listed in late fall took an average of 14 days longer to sell than those listed in early spring [Realtor.com]. That said, motivated buyers looking to close before year-end tax deadlines can still bring strong offers. The key is pricing your home strategically and working with a local real estate expert who understands San Diego’s unique fall dynamics.

Conclusion

Selling a home in San Diego can be successful at any time of year, but data clearly shows that when you list affects your results. Early spring offers the best blend of low competition and motivated buyers, while summer delivers strong activity but requires a standout strategy. Fall offers a second chance—if you’re prepared. By understanding these seasonal trends, you can position your home to sell faster and for more money.

Melina Rissone

Having sold properties for more than 20 years and earning various prestigious awards throughout the course of her career, Melina Rissone has more than earned her reputation as one of San Diego's most skilled and trustworthy real estate brokers selling homes and luxury condominiums. Her loyal clientele would share that Melina brings structure and planning to chaos. She specializes in supporting her clients and their referrals; families and individuals going through divorce and seniors and active adults planning their moves and financial decisions during their retirement years.

• Coldwell Banker Global Luxury and Institute of Luxury Home Marketing certified.

• Certified Senior Advisor by the Society of Certified Senior Advisors

• Cartus Network Inventory Specialist and Cartus Network Marketing Specialist since 2015.

• RCS-D Designation, a Real Estate Collaboration Specialist for Divorce.

• SRES Certification through NAR is a Seniors Real Estate Specialist certification.

• Melina is bilingual in English and German.

• Recognized as the Top 4% of all real estate brokers in San Diego County in 2021 and the Top 3% of Coldwell Banker International.

• Coldwell Banker Presidents Elite Award.

• Recognize as the Top 2% of Coldwell Banker West in 2024.

• Coldwell Banker Global Luxury and Institute of Luxury Home Marketing Certified.